Do you believe that online shopping is the future but are afraid of big competitors like Amazon, Walmart, or AliExpress? To some degree, you are right! As a solopreneur or startup, you have zero chance of beating these behemoths. You need astronomical amounts of money, thousands of brilliant minds in your team, and many years to grow such a huge company!
But there is no need to compete against the biggest online retailers! A niche store is the solution—you target a narrow base of customers who are genuinely interested in what you have to offer. Big online stores can’t successfully target these specific audiences, and this is where your business shines.
The following WordPress themes are all you need to design your online business. Creating a thriving niche store is no easy task, but these themes will help you.
Jewelry is a premium product, and it’s simply incompatible with mass-selling. Jewelry will always be a niche market, so you have a big chance in this field. While there are many big competitors in this industry, an elegant store will pique people’s interest. Jewelry isn’t only a product; it creates pleasant experiences, too. In these instances, people are more inclined to buy from you.
Bijoux is an elegant WordPress theme that fits this niche like a glove. It expresses refinement and elegance, so the shopping experience is a real pleasure. The theme is highly customizable, but you’d better keep the style consistent if you select it for your store. Don’t worry if you aren’t a coder—you don’t need special skills to customize the theme!
Unfortunately, sustainability and eco-friendliness are still niche topics, even as more and more people become interested in solving the global warming issue. All of us should do everything possible to make everyone more responsible. EcoCoded isn’t an e-commerce theme per se, but it may be the base of an online store selling eco-friendly products. It’s worth mentioning that this theme is built with the care for nature in mind. The code is light, it doesn’t include fancy animations, and the usage of multimedia is at a minimum. Yet, the theme looks great, and it fully deserves your attention.
Olars is one of the most elegant WordPress themes for creating a niche store. It fits the handmade industry—especially for gifts, home decor, furniture, and jewelry. The refined design relaxes the shoppers and encourages them to confidently open their wallets.
Olars is responsive, mobile-friendly, and speed-optimized. It includes five homepage variations, six store variations, and a variety of header, footer, and sidebar types. The theme is compatible with all major page builders, including Elementor.
Selling electronics is common to big online retailers, but it is suitable for niche stores, too. The success of a niche store selling electronics relies on a variety of factors, and some of them are crucial. For example, smart targeting and personalization are of paramount importance. In other words, you should wisely choose the products to sell. Next, upload relevant images and write complete descriptions for each product. Finally, leverage the content marketing potential by publishing well-written blog posts.
Electro Electronics is a theme that satisfies all the above requirements. The theme is conceived for selling electronics, and it includes dozens of features to present each product completely. Additionally, the blog has multiple variations of post options.
This theme expresses refinement and simplicity with every pixel. It’s the ideal solution for niche stores in the jewelry, limited-edition products, or hand-made industry. In addition to the cool design, the impressive set of options makes Savoy one of the coolest WordPress themes to create a niche store. You choose the shop homepage from dozens of good-looking variants. Fullscreen, masonry or categories grid, or infinite scroll are just a few options to select from. You have plenty of options for displaying the products as well—you may group them in categories, create individual pages, or write a unique description for each product.
Automobile accessories is another market suitable for niche stores. A big retailer can’t accurately target customers who want to make their cars distinguishable. This selection of buyers expects high-quality and personalized products, which is opposite to the approach of big retailers. Chromium is a theme that’s perfect for selling automobile accessories and parts. The color combination and fonts are strong and bold, which make a good impression on passionate car owners. A premium subscription to Revolution Slider is included in the price of the theme, so you have many options for displaying the products. The theme is fast-loading and optimized for search engines, so it should be on your radar if you plan to sell car accessories.
Freshio is a theme suited for selling organic food. Check out the demos to see the theme in action. All of them are visually appealing and perfectly match the organic food vertical. With the click of your mouse, you can import your favorite of the demos and personalize it for your brand. Freshio has the entire set of pages to ensure the perfect shopping experience. Checkout, user account, dedicated page for individual products, and 404 pages are just a few worth-mentioning examples.
Wine is a product, but it can also be the starting point of an outstanding experience. Sophisticated buyers seek pleasure and experience in a wine bottle. Niche stores respond better to these needs, and WineShop is a WordPress theme specially designed for both wine sellers and buyers.
For sellers – a WineShop-based website is really easy to manage due to its simplicity and cool styling options. For buyers – they appreciate the shopping process—the focus on product images, discrete navigation, and a frictionless experience from the product page to the checkout. This theme is all you need to launch an attractive shop for selling premium wines.
Kids are special, so stores for them should be too! Hopefully, KIDZ will help you to differentiate from the competitors. The colors, funny icons, and special fonts make for a joyful layout of the shop. Certainly, kids, the most demanding buyers, will appreciate this approach. Parents will be happy too because the KIDZ design is simple and the shopping experience is pleasant.
Rife, our theme, is WooCommerce compatible both in free and premium versions. Taking into account the variety of demos available, it’s clear that Rife deserves its spot on the list of the best WordPress themes to create a niche store. The richness of features and ease of use are the perfect ingredients of an excellent niche store. Use it to sell handmade or personalized products, jewelry, and electronics. No matter the industry, Rife has enough features to create an excellent online store. Check out the entire list of features for a complete look at Rife.
Over to You
The above WordPress themes are perfect for creating a niche store and cover a large array of types of e-commerce activities. There are themes specializing in everything from selling wine to selling toys, from jewelry and handmade products to automobile accessories and other electronics. These are top-class suggestions, and we would love to hear your opinions on our collection of best WordPress themes to create a niche store. Do you agree with our ideas or do you have other options to suggest?